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The Goal:
To design a high-efficiency lead magnet funnel for a successful course creator. The primary objective was to convert her existing social media traffic into a high-quality email list, creating a warm and engaged audience for future high-ticket course launches.
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The Challenge:
The client has a strong, premium personal brand and a large audience. The challenge was to create a funnel that felt authentic and on-brand, while being ruthlessly optimized for one thing: capturing the highest possible number of email sign-ups with the least amount of friction.
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Our Solution:
The solution was a streamlined, two-step funnel focused entirely on speed, clarity, and building a relationship with the new lead.
Step 1: Engineered a Distraction-Free Opt-In Page - We designed a classic "squeeze page" with a powerful, benefit-driven headline. By strategically removing all other navigation and links, we focus the visitor's attention on a single, unmissable call-to-action: downloading the free guide.
Step 2: Designed a Strategic Thank You Page - The second step is more than a simple confirmation. We designed the thank you page to immediately instruct the new lead to check their inbox. This simple action builds a micro-habit and trains them to open her emails, dramatically increasing the value and engagement of her list for future marketing.
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The Result:
The outcome is a highly efficient, on-brand "list-building machine." It successfully converts passive social media followers into engaged email subscribers, providing the client with a valuable, ever-growing audience she can connect with and sell to in the future. The funnel is now a core asset in her business operations.
