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The Goal:
To build a "self-liquidating" customer acquisition system for a client selling high-quality resources to nutrition coaches. The goal was twofold: first, to rapidly grow an email list of qualified coaches, and second, to immediately convert those new leads into paying customers to offset advertising costs.
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The Challenge:
Nutrition coaches are often passionate experts who are overwhelmed by the need to constantly create professional, client-ready content. The challenge was to create a funnel that not only captured their attention with a free offer but also convinced them to make an immediate purchase by solving their biggest pain point: saving time and scaling their business.
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Our Solution:
We engineered a complete, four-step funnel that seamlessly guides a user from a free lead magnet to a high-value, low-cost "tripwire" offer, maximizing both lead acquisition and immediate revenue.
Step 1: The High-Value Opt-In Page - We started by offering a "Free Recipe Pack" that solved an immediate, tangible problem. The page was designed with strong social proof and a clear call-to-action to maximize the number of new leads.
Step 2: The Irresistible Tripwire Sales Page - Immediately after a user opted in (when their interest was at its absolute peak), we presented a one-time offer for the "Coach Content Engine." This long-form sales page uses urgency and compelling visuals to showcase the immense value of the low-cost offer.
Step 3: The Frictionless Order Form - The checkout page was engineered for simplicity and trust. We removed all distractions, included testimonials, and displayed multiple trust badges ("Secure Checkout," "14-Day Guarantee") to reduce cart abandonment and finalize the sale.
Step 4: The Reassuring Confirmation Page - The final Thank You page provides a professional end to the transaction. It confirms that the order is complete and gives the new customer clear instructions on how to access their purchase, ensuring a positive and trustworthy brand experience.
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The Result:
This funnel became a powerful, automated system for customer acquisition. It doesn't just generate leads; it generates customers on day one. By converting a percentage of free leads into immediate buyers, the funnel helps pay for its own advertising traffic, allowing the client to grow their email list of qualified prospects for effectively no cost.
